adChain is a browser agnostic Ethereum based solution for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards.
STO/ICO Status
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Basics
| Platform | Ethereum |
|---|---|
| Type | N/A |
| Accepting | ETH |
| Circulating Supply | N/A |
| KYC | N/A |
| Restricted Areas | N/A |
| Homepage | Website URL |
| White Paper | View/Download |
About
adChain is a browser agnostic Ethereum based solution for digital advertising that seamlessly integrates with pre-existing RTB and programmatic industry standards.
The core utility of the adChain Protocol is adToken [ADT]. adToken is required to use adChain. ADT is a multi-purpose token with usage properties for voting, depositing and challenging entry into the adChain Registry.
The adChain Registry is a smart contract on the Ethereum blockchain, which stores domain names accredited as non-fraudulent by adToken holders.
adToken holders are incentivized to clean up the digital advertising supply chain by voting fraudulent publishers out of the adChain Registry based on their merits.