AppCoins is an open and distributed protocol for app stores based on the Ethereum blockchain and smart contracts. It redesigns app advertising, in-app purchases (IAP) and app approval flows through a circular model. As a higher share of the advertising and IAP revenue is kept within the app ecosystem, more value is rooted back into the app economy. Being an open protocol, it also provides more transparency and trust. Multiple app stores can implement and benefit from this and stakeholders will contribute to its development and adoption. Furthermore, simple API integration will allow easy implementation.
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Through AppCoins we can integrate app stores, users, developers, advertisers and OEMs. This system is app store agnostic, existing across different mobile platforms (Android & iOS). InAppCoins, the different app stores act as oracles of the smart contracts, which are associated with each of the platform’s core transactions. This system creates a trust layer for the economy, rendering many middlemen obsolete. AppCoins aims to become the universal language of the app economy.
The protocol also includes a so-called Proof-of-Attention system. Users, app stores, and OEMs receive tokens through the Proof-of-Attention concept as a reward. Developers that want to advertise their apps can be sure that the user has installed and used it. The users reinvest their tokens via inapp purchases and this creates a virtuous loop that boosts the AppCoins economic growth.
In-store App Advertising
Developers are willing to pay for app installs (via advertising) but there is fraud and high costs of intermediation (ad servers, tracking platforms, etc.). With the AppCoins protocol, advertising transactions are on the blockchain. Developers publish ad offers to a certain app store by creating a smart contract. The tracking of the app installation and usage occurs via Proof-of-Attention, reducing fraud. Each app store acts as an oracle, which unlocks developer’s funds through a smart contract.
How it works:
- The developer pays for the user’s attention (CPAt) – defined at a 2-minute threshold.
- The user receives 85% of advertising revenue in their wallet. This value can be used to pay for in-app purchases.
- The app stores will receive 10% of the revenue for distributing the APK and for being the oracle of the smart contract.
- OEMs who distribute the solution in their devices will receive 5% for the role of pre-loading the app stores and bringing their user base to the system.
The app store will validate the time spent in the app without any intermediaries and will record it on the blockchain. Afterwards, a smart contract transfers AppCoins from the developer’s wallet to the user’s wallet, OEM, and app store.
Many users want to buy items inside apps, but often don’t have the means (methods or money). AppCoins can be used to pay for IAP in any app store. Users may earn AppCoins by installing and paying attention to advertised apps, which is a way to engage and incentivise users to participate in the economy. Moreover, AppCoins will be available on several global platforms where users can exchange fiat currency for the tokens. It will also be possible to send/receive tokens to/from other users.
A standard for developers to advertise their app or game in the app store, paying AppCoins to the user for 2 minutes of attention. Blockchain provides proof-of-attention and guarantees against repudiation, double attribution, and fake identity.
A solution for purchase and billing digital items using AppCoins inside games and apps. The developer integrates it once and it works across all app stores. Users have an easy way to pay for items with AppCoins bought with fiat currency or previously earned through advertising.
A new trust model where developers are ranked as “Trusted”, “Unknown” or “Critical” according to their track record of transactions in the blockchain.
developers：The New Standard for In-App Purchases & More
One APK, Multiple App Stores
Integrate AppCoins technology once and distribute the same Android APK file in all channels: Third-party and OEM app stores, APK websites, direct downloads from your own site
Increased Revenue Share
Get a minimum of 81% and up to 96% of the revenue from your IAB transactions
Reduced Mobile Ad Fraud
New proof-of-attention model and blockchain technology reduces risk of fraudulent traffic
holders：Take Part in the Tokenisation of the Apps Economy
ERC 20 Standard
APPC is based on ERC20 Standard, compliant with top popular Wallets in the market
Listed in Top Exchanges
APPC is listed in 3 of the Top 5 exchanges: Binance, Huobi and HitBTC. More coming soon
Follow the fortnightly AppCoins News Update (ANU), as well as information posted in AppCoins official Telegram groups