Attrace is the first fully decentralized affiliate marketing platform. The only in this industry with an entirely custom-made blockchain built from scratch and fully open network capable of registering and auditing any advertisement click on the chain.
STO/ICO Status
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Basics
| Platform | ETHEREUM |
|---|---|
| Type | ERC20 |
| Accepting | ETH |
| Circulating Supply | 50% |
| KYC | KYC |
| Restricted Areas | N/A |
| Homepage | Website URL |
| White Paper | View/Download |
About
Affiliate marketing is the only true “pay for performance” model of online marketing. Whereas search engine or display advertisements reward clicks, views, or referrals, affiliate marketing rewards actual sales achieved.
Affiliate marketing should have one of the largest shares in online marketing, which is not the case since the current system has significant problems. Attrace intends to reinvent affiliate marketing and how its proposition differs from other solutions.
The Attrace blockchain solution makes the middleman in affiliate marketing (the affiliate network) obsolete by establishing a direct connection between merchants (companies trying to sell products or services) and publishers (websites etc. promoting those products or services).
The mission of Attrace is to:
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Reduce the very high affiliate network fees paid by merchants and publishers by up to 95%;
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Remove all attribution and tracking analysis issues related to income earned;
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Remove all fraud detection challenges given full attribution of any click;
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Assure instant payment of fees earned instead of months waiting time;
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Enable real value payments based on the true value of individual sales generated;
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Facilitate direct communication between Merchants and Publishers;
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Remove restrictions for smaller and Emerging Markets Merchants;
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Restrain Publishers from engaging in spamming activities.
Contrary to other online marketing solutions using the blockchain, Attrace is not a solution solely focussed on the tracking of actual sales achieved, or on the payments between merchants and publishers.
The Attrace solution is unique as it tracks every individual click, referral, and lead generated by a prospect clicking on an ad - not just the resulting sales - from an affiliate marketing advertisement, and allocates this via a smart contract to the right publisher.
The Attrace proposition applies blockchain technology to Affiliate Marketing with the aim to make the Affiliate Network obsolete by connecting Publishers and Merchants directly.
The Attrace platform applies blockchain technology at the core of affiliate marketing by logging agreements between Advertisers and Publishers and then linking smart contracts to every individual click generated, sale or no-sale. This approach makes a regulating Affiliate Network obsolete.
Advertisers and Publishers will have the game-changing advantages of Attrace while working with a User Interface that does not differ from the UIs of current Affiliate Networks. No need to understand anything about blockchain to participate!
Blockchain based affiliate marketing for Advertisers
No more high network fees
Affiliate Networks charge 10-35% commission, Attrace reduces this to ~0.5%.
No more entry barriers
Long Tail and Emerging Markets acceptance will be based on reputation, not at the discretion of an Affiliate Network.
No more cookie spamming by Publisher
Publishers will be refrained from getting engaged into cookie spamming due to reputation statistics and costs involved.
Real Value payments
Payout based on very precise definitions and if needed based on dynamic scaling.
Direct connection between Publishers and Advertisers
Direct communication between Publishers and Advertisers via advanced messaging board.
No more exclusive contracts
You can work with as many Publishers and or Consultants within or outside the Attrace ecosystem as you like.
Intuitive, easy-to-use platform
State of the art User Interface - with all statistics shown guaranteed being the absolute truth (due to underlying blockchain tech) - and help desk for additional support.
No more GDPR questions
Attrace is superior in terms of GDPR compliance compared to any traditional affiliate marketing ecosystem.
Blockchain based affiliate marketing for Publishers
No more fraud
Smart contracts attached to every individual click cannot be manipulated, resulting in all statistics being the absolute truth.
No more transparency issues
Every individual click (sale or no-sale) will have a unique ID, resulting in fully reliable tracking of performance.
No more high network fees
Affiliate Networks charge 10-35% commission, Attrace reduces this to ~0.5%.
No more entry barriers
Long Tail and Emerging Markets acceptance will be based on reputation, not at the discretion of an Affiliate Network.
Faster and Real Value payments
Instant commission payout based on very precise definitions and if needed based on dynamic scaling.
Direct connection between Publishers and Advertisers
Direct communication between Publishers and Advertisers via advanced messaging board.
Intuitive, easy-to-use platform
State of the art User Interface, with all statistics shown guaranteed being the absolute truth (due to underlying blockchain tech) and a help desk for additional support.
Token economics
Publishers
Publishers will need Attrace token (ATTR) to pay for every individual click to be registered on the Attrace chain.
These fees will be very low (around $0.0001 per contract).*
All fees paid by Publishers will go to the Witnesses (Computers) that are running the Attrace blockchain.
Advertisers
Advertisers will need Attrace token (ATTR) every time they pay a commission to the Publisher.
Fee is set at 0.5% of commission.
Of the paid ATTR 80% will be burnt and 20% will go to maintenance of the Attrace ecosystem (tech maintenance and account management).
The first couple million transactions will be for free and once purchase of ATTR is needed this will all be arranged automatically.
Attrace ecosystem
For the Attrace ecosystem to be healthy, it is important to have low transaction fees which are still competitively priced to leave a decent profit for the Witnesses (read: anyone with a computer running the Attrace blockchain). This is regulated by the Network Quality Assurance (NQA). The NQA is enforced by anyone holding Attrace token holders. The NQA will be selecting Witnesses.
Anyone with a computer can become a Witness.
ATTR TOKEN ALLOCATION PLAN
- 18% Founders
- 4% Advisors
- 3% Bounty / ICO Marketing
- 5% Marketing / Sales
- 13% Ecosystem support / Publishers and Merchants / Strategic traffic acquisition
- 2% Marketing ATTR
- 5% Angel investors
- 20% pre-ICO (estimate) ($5,000000 hard cap with 50% bonus)
- 30% ICO ($9,698,863.64 hard cap)
Roadmap
January 2019
- Start influencer marketing
February 2019
- Additional strategic traffic acquisition and establishing partnerships to move high volume traffic to the network
March 2019
- Set up sales and account management teams in new countries to accelerate growth, starting with Western Europe (UK, Germany, Scandinavia)
June 2019
- Set up sales and account management teams in US and
- Emerging Markets with high internet integration (e.g. Indonesia)
September 2019
- Reach critical traffic volume to apply first machine learning for profiling
October 2019
- Option to pay commissions fully in ATTR instead of fiat currency, decided country by country provided Merchants are ready
October 2020
- Push towards commission payments in ATTR only and start process of removing fiat currencies payments country by country
January 2021
- Growing ecosystem by focusing on Long Tail
February 2021
- Further geographical expansion to Emerging Markets
February 2022
- Implementation Machine learning / AI to further counter click fraud
