DressCode - The first blockchain-based market for limited edition fashion.

Definitely not a trend. The technology will set new directions for the fashion industry, decentralize its core businesses and create and maintain a community regulated ecosystem. The dresscode™ protocol supports both the originality of items on the one hand and businesses and community on the other, all interwoven with simplicity, automation and a decentralizing influence on the fashion community.

STO/ICO Status

Soft Cap
1,500,000 USD
Hard Cap
15,000,000 USD
Initial Price
1 DRESS = 0.10 USD
Token Supply
STO/ICO Website Owner of DressCode?
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Circulating Supply60%
Restricted AreasN/A
HomepageWebsite URL
White PaperView/Download


Like a limited-edition sneaker, the fixed number of Bitcoins – an estimated 21 million – only serves to boost their soaring value further. Bitcoins are “mined” by solving increasingly complex mathematical problems, which means that they are becoming more troublesome and expensive to produce as the supply dwindles. On this premise, we have built a project that connects the two industries, namely fashion and the blockchain industry, which will achieve the project’s goals through the development of the platform.

This venture we call Project Dress Code, which represents the most basic consolidation of a dress and code and the fundamental function of fashion, which has always been used to demonstrate that cultural codes are there to be used and abused. Fashion has always gone against the grain of mainstream culture, whose principal defining characteristic, according to Barthes, is a tendency to translate the reality of the world into an image of the world which in turn presents itself as if composed according to “the evident laws of the natural order” (Barthes, 1972).

We are creating a platform the builds on the reality of a limited edition fashion frenzy on the blockchain, which with the help of the latest technology, authenticates, certifies and traces; and in so doing enable the community to buy/sell, bid/ask for the most sought after objects of desire. The primary goals of the venture are to:

  • Make products traceable;
  • Detect counterfeits and build users’ trust when purchasing pre-owned items;
  • Reduce the loss in value of pre-owned items;
  • Increase sales of certified blockchain wear;
  • Enable automatic transfer of ownership rights;
  • Expedite payments and add a user-friendly payment option; and,
  • Create the ultimate, shopping tool ready for implementation in existing online and offline stores.

Team View All

Manca Krnel
Manca Krnel
General Manager & Editor, BA classical ballet and related subjects, MA cultural studies
Saso Kralj
Saso Kralj
Marketing & Sales Cooperations
Stefano Tosseli
Stefano Tosseli
CBDO, Growth Strategies & Strategic Alliances
Bojan Semen
Bojan Semen
Head of Visual Communication
Andrej Stanta
Andrej Stanta
Brand Development, BA, industrial design
Lana Spiler
Lana Spiler
Community Manager