ephelants360 - Democratizing Film & TV Production

Why create ephelants360?

Global Box Office revenue was US$40.6 billion in 2017. Warner Brothers, Paramount, Disney, Netflix, Amazon, Fox, Columbia and many other companies are vying for content consumers. Worldwide, the industry spends US$240 billion per year on buying content for broadcasting, this is a growing trend of 10% annually.

Creating the much desired high quality content in larger quantities is in the current system not possible. The film industry has high barriers to entry for everyone, is overly complex and lacks transparency not only creating unnecessary risks, but also missed opportunities for all parties. Even award winning writers, producers and directors often have enormous challenges to secure funds for their next project.

Acquiring content involves large amounts of manual effort. Trade events, expensive brokers (taking 35% commission), exclusive agreements and complex content rights all managed in an incongruent matrix of non-compatible spreadsheets. Another 40% of the value is lost due to the inefficiency of the content acquisition supply chain.

Creative accounting makes getting the correct return on investment for investors difficult if not impossible and creatives rarely see their agreed profit share due to non-transparent agreements or unverifiable expenses. What the consumer eventually sees on screen may seem the product of great technological advancements, especially if delivered OTT (over-the-top = bypassing traditional media) via smart devices, the entire industry still operates in the last century.

Tons of paperwork, systems not connected to one another compounded by a waste of time, energy and a gatekeeper mentality make it hard for any platform or application that is working on a single solution to really impact the business. Content is King, and would be much more profitable if the entire film industry would stop doing business the old-fashioned way.
Multiple key aspects need to be solved simultaneously to have the effect required for a much needed overhaul. These numerous inefficiencies present the ideal opportunity for ephelants360 to disrupt the industry with an advanced comprehensive approach.

What is ephelants360?

ephelants360 is an all-in-one solution to improve on each existing film & tv production system, making the entire content production process more streamlined, efficient & cost effective. This enables projects to be realized faster and be more profitable, maximizing the value chain for all participants in the eco-system.

How will ephelants360 Work?

ephelants360 is a software solution developed on a hybrid distributed ledger to serve as a content production platform from concept through to distribution.

By applying machine learning we enable logic to persevere in selecting profitable screenplays, recommend investment opportunities based on user “profile” and behavior, improve recruitment and production teambuilding.

Blockchain or distributed ledger technology enables information to be decentralized, providing deep insights whilst providing transparency where necessary. We will provide stakeholders live information and full control for the projects they participate in, they will be able to track spending and revenue in real-time. The proposed project management and budget dApps are central to improving cost saving, efficiency and production time.

The tokenized eco-system will allow for innovative new monetization and reward models to incentivize the community on the e360 platform, accept contributions to develop films & tv shows, seed production projects, involve well-known writers, directors and actors. Tokens will also be used to pay for jobs, tasks and platform subscriptions. e360 will democratize the film & tv production process.