Fanfare is a community-based two-sided platform for creating, curating, and converting consumer-generated videos into shoppable content for brands, Fanfare is purpose-built from the ground up to enable social commerce. The features and functionalities have been designed precisely to facilitate an integrated two-way brand-consumer engagement. As a result, brands expand their relationships with consumers to maintain trust, familiarity, and positivity.
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The ERC-20 Fanfare Token (FAN Token) will be used to build a social commerce ecosystem where content creators, consumers, and brands can connect intimately via the exchange of value.
The FAN Tokens will be used by brands as a reward mechanism for content creators by making their videos shoppable. This allows every user-generated video to have the potential of becoming a point-of-sale for brands, thus making the entire social platform a marketplace for products.
Users would also be incentivized for time spent watching videos created by their friends or other consumers. Users can, in turn, use the FAN Tokens they have received as rewards to purchase products from the Fanfare eStore.
Consumers who purchase products from the Fanfare eStore could further benefit from attractive discounts or additional rewards.
The Fanfare ecosystem was created by Fanfare Global, a Singapore-based company managed by successful entrepreneurs and professionals with backgrounds in media, legal, marketing, finance, and investment. It is also backed by an investment firm.
The Fanfare App, which will become the most comprehensive centralized social commerce platform, has already been built.