IOU reinvents existing loyalty systems in order to provide more flexibility, control, and many more benefits for Merchants in order to guarantee the highest possible level of consumer satisfaction for the incurred marketing expenditures. IOU “loyalty system” allows business owners to create a new level of interaction with consumers and, most importantly, provides the opportunity for consumers to freely exchange their purchased IOUs with other consumers for other IOUs which are needed more for those trading parties. Each Consumer truly would become the “agent” targeting other Consumers on P2P exchange seeking to trade their acquired IOUs with other Consumers based on the need and value at the time of the transaction. Such approach allows merchants to obtain a stable influx of new customers and truly loyal customers.

STO/ICO Status

Start Date
End Date
Initial Price
0.2800 USD
Token Supply
STO/ICO Website Owner of IOU?
Claim this listing and publish updates.


Circulating Supply57.5%
Restricted AreasN/A
HomepageWebsite URL
White PaperView/Download


  • Pre-ICO - 40%
  • Less than 10MM Tokens - 30%
  • 10MM–20MM Tokens - 25%
  • 20MM–30MM Tokens - 20%
  • 30MM–40MM Tokens - 15%
  • 40MM–50MM Tokens - 10%
  • 50MM+ Tokens - 5%
  • 5 Days - 5%
  • 6–10 Days - 4%
  • 11–20 Days - 3%
  • 21–30 Days - 2%
  • 30+ Days - 1%
  • 1,000–5,000 Tokens - 5%
  • 5,001–10,000 Tokens - 7,5%
  • 10,001–15,000 Tokens – - 10%
  • 15,001–20,000 Tokens - 12,5%
  • 20,001+ Tokens - 15%


The global eCommerce market has demonstrated explosive growth in the past couple of years and its future is expected to be booming. In 2017, the global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. This astonishing growth is primarily being driven by consumers using their mobile devices to acquire goods and services.

In this ultra-competitive environment, finding and acquiring new customers can be a huge challenge for merchants. In addition, 53% of adults living in high-income households claim to be willing to switch brands for the sake of using a coupon.

The challenges for players in this giant market are key, including customer loyalty, achieving profitable long-term growth, and choosing the right technology and partners, among others.

At the same time, the tremendous evolution of blockchain technology is radically changing the way many markets operate. Important USPs of blockchain like transparency, coherence, cost-effectiveness and effective integration with processes at all levels of the business can bring to the e-commerce market endless opportunities.

Now, imagine the explosive combination of e-commerce, blockchain technology, and cryptocurrencies: the IOU Platform, a true P2P e-commerce loyalty platform on the blockchain.

It aims at empowering blockchain Merchants and Consumers with decentralized and secure Peer-to-Peer technology driving customer satisfaction and loyalty through Merchant’s trade-able IOUs. IOU Platform can successfully address many of the challenges of the e-commerce segment.

IOU is launching the IOUX token and a promising Initial Coin Offering (ICO) campaign. Below you will find all the relative information on IOU together with the specifics of the ICO campaign. Be part of the blockchain revolution in e-commerce!

Team View All

Vladimir Shevchenko
Vladimir Shevchenko
Chief Executive Officer
Vitaly Garshtya
Vitaly Garshtya
Chief Visionary Officer
Vladislav Frantz
Vladislav Frantz
Chief Technology Officer / Systems Architect
Max Kostin
Max Kostin
Chief Information Officer
Edward W. Mandel
Edward W. Mandel
Business Development
Sol Alan Saad
Sol Alan Saad
Strategic Executive Advisor – International Investment Banking and Business Development