2Key - We’re re-Inventing the Link

2key's technology revolutionizes online sharing by fusing smart-contracts into regular HTTP links, embedded with a groundbreaking protocol for multi-step tracking

STO/ICO Status

Hard Cap
20,000,000 USD
Initial Price
0.0950 USD
Token Supply
STO/ICO Website Owner of 2Key?
Claim this listing and publish updates.


Circulating Supply31%
Restricted AreasN/A
HomepageWebsite URL
White PaperView/Download


Multi-Step Tracking - Redefining the Possible

Map-Out Information Passing Through the Human Network

Multi-step tracking technology seamlessly tracks and records each and every user sharing the link across the web.

Understand How Digital Virality Spreads

For the first time, it will be possible to understand how to target and incentivise digital virality.

Chart Typological Distribution Graphs

With each sharing tracked and recorded, valuable insights arise and patterns of information flow become apparent

Seamlessly Reward Pro-Active Online Sharing

Our technology rewards people automatically for the economic value they create through proactive online activity.

Unlocking 2key's Protocol Potential

The 2key network is an innovative P2P​ platform based on the 2key protocol, enabling anyone to seamlessly mobilize the human web to produce results of value.

Everyone can easily create referral links, define a goal such as exposure, leads or acquisition, and precisely incentivise the human network to find the right audience for it. The process is simple and direct, with zero entry-barriers.

The First Decentralized Referral Marketplace

The first marketplace for real online human referrals.

A Simple Self-Serve platform

Anyone can set-up a referral campaign in less than 5 minutes. There are no entry barriers, and no fine-print requirement.

Set A Price. Pay Per Result.

Anyone can define their goal, set the price or the reward it and incentivize the human web to pursue​ it. Payment only occurs when the goal is achieved.

Network Effect Potential

The Network acts as an organic traffic booster - the more people use it, the more efficient it becomes.

A Novel Incentive Model

Our novel algorithm, based on game theory and artificial intelligence, takes care of incentivising proactive targeting and reliable sharing of relevant information only by each participant.

The model computes a reputation score for each of the participants, rewarding productive referees according to the value generated by their online sharing and penalizing spam and irrelevant-information sharing.

This revolutionary model successfully optimizes online participation and result-fulfillment, while incentivising participants to share the right messages with the right people at the right time.

Powered by the 2KEY token

2KEY tokens are ERC20 utility tokens, used as the backbone currency for the 2key network. The asset being traded on the network is Social Capital - the reputation gained or lost by network users as they participate in 2key campaigns.

2KEYs are used to activate and ensure Contracts, and are the means of reward for successful sharing. To promote network growth and optimize participation, the 2key network periodically rewards users for accumulated participation-reputation and token maintenance.

A network tariff is imposed on any conversion, and these 2KEYs are removed from circulation, to directly couple between value generated on the network and the viability of the 2KEY economy.

Team View All

Reshef Meir
Reshef Meir
PhD Algorithmic Game Theory. Senior Lecturer at Technion - Israel Institute of Technology. Information Systems Engineering, Economics, Game Theory Expert.
Yuval Emek
Yuval Emek
PhD Algorithmic Game Theory Assistant Professor at Technion - Israel Institute of Technology. Multi-Level Marketing and Incentive Models Expert.
Roey Tzezana
Roey Tzezana
Dr. Roey Tzezana, PhD Intl. published futurist, crypto author and lecturer. Disruptive tech analysis.
Guy Zyskind
Guy Zyskind
Founder, CEO @ Enigma MIT Media Lab | 10+ years software development Blockchain, Security & Privacy, Data-Science & Machine Learning Expert
Stas Oskin
Stas Oskin
Wings Foundation Co-Founder Leads the technological strategy for Wings.ai Blockchain core developer, architecture designer, and project manager.
Sebastian Stupurac
Sebastian Stupurac
Wings Foundation Co-Founder Leads the partnership's strategy for Wings.ai Token distribution strategist, product designer, and projects manager.