INTRO is a BI (Business Intelligence) system for the participants of off-plan development – builders, investors, homebuyers, banks and other agents. INTRO IT products provide access to advanced market analytics for industry professionals as well as for private homebuyers. The register of under construction objects and investors’ contracts are stored in the blockchain, which in turn receives data from official state sources. This allows for effective market analysis without violating the proprietors' rights to personal data protection.
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The INTRO team has been creating software for developers since 2016. The project originated inside the Gosstroy Group, a Russian real estate developer with 14 completed residential and commercial objects, as well as 13 under-construction buildings with total area of about 150,000 sqm.
In early 2017, the IT Division of Gosstroy was separated as an independent business and registered as INTRO TECHNOLOGY RUS, JSC. In early 2018, the company had 42 staff members and about 20 freelance contractors. The company creates BI (Business Intelligence) systems for off-plan property investors, as well as the development of IT products for businesses and state actors.
Over 20 construction companies, several governmental agencies, and industry associations are now using the products of INTRO RUS. Users include the representatives of National Association of Housing Developers, Union of Construction Companies of Ural and Siberia, Chelyabinsk Interregional Union of Builders and other professionals from 18 parts of Russia.
However, the potential of scaling of the INTRO BI system is not limited to Russia and the CIS countries. More than 10 million homebuyers a year invest in off-plan properties in the BRICS countries. Most of the residential property in India, Brazil, and Russia are sold at the construction stage. Still, off-plan development remains a risky investment due to low market transparency.
INTRO was the first to use AI to collect and process data on off-plan development investments from the official state registries. Now INTRO Analytica quickly processes raw data on property rights claims, helping to create accurate market forecasts. At the next step, INTRO plans to integrate the blockchain technology for data protection and secure transactions between developers, investors, and home buyers.
INTRO's mission is to make the global off-plan property market transparent and to protect the developers and homebuyers against insecure investment. INTRO Tokens will become the access key for the INTRO ecosystem, which will bring together developers, investors, and home buyers from all over the world.