MEDIA Protocol is an open architecture that creates a multi-directional economy, where publishers, creators, and content consumers exchange content, data, and incentives, including financial incentives, directly. It enables brands and publishers to directly incentivize the consumption of content using MEDIA Protocol Tokens (MPT), the protocol’s accompanying ERC20 token, and allows consumers to be compensated for their content interactions and the preference data they generate.
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Today, content distribution is inefficient and mediated through social platforms and search engines that control large audiences. These content distribution platforms harvest vast amounts of valuable engagement and preference data from content consumers but offer creators and publishers little in return.
MEDIA Protocol enables the exchange of value between these actors for mutual benefit. The economic function of the protocol is designed to create a direct channel for publishers to promote content through balanced consumption incentives directly to consumers, for consumers to pay directly for gated content, and to spend tokens rewarding favored content creators and publishers. The protocol is designed to support an ecosystem of localized and community-centric content distribution apps that cannot currently overcome the economies of scale perpetrated by incumbent platforms.