Ponder - A decentralized Referrals Platform

Ponder seeks to gamify the act of making a referral, to make it fun to do as opposed to being an obligation. Secondly the referral is initiated by the referrer as opposed to the referee, removing the need to ask and the associated awkwardness. And finally, there is a monetary incentive involved, to provide reward for making a successful referral.

STO/ICO Status

Start Date
End Date
Soft Cap
1,500,000 USD
Hard Cap
12,000,000 USD
Initial Price
0.0908 USD
Token Supply
STO/ICO Website Owner of Ponder?
Claim this listing and publish updates.


AcceptingETH, USD
Circulating Supply60%
Restricted AreasN/A
HomepageWebsite URL
White PaperView/Download


  • Up to midnight July 31st - 15%
  • Remainder of sale - 10%


Ponder seeks to gamify the act of making a referral, to make it fun to do as opposed to being an obligation.

An introduction from a trusted source can change people lives. They can get that job, that investment, or that romantic partner. Ponder seeks to gamify the act of making a referral, which has always felt like work. By making it fun, and adding in financial rewards, Ponder can substantially increase the number of referrals generated. This new approach has the power to revolutionize many industry sectors, from recruiting to online dating to customer referrals.

Ponder will also allow users to form their own matchmaking sub-communities, catering to individualized needs – a Java engineers’ recruiting group for Los Angeles, or a New York Jewish singles matchmaking group. The group owner decides the token costs and structure, which are encoded into a smart contract. This allows users to create their own decentralized niche referrals businesses, with relatively little input from any central authority.

Ultimately, Ponder becomes a radically new type of social network. One that focuses on actions to help others. This is a shift from current social networks, where users are primarily passive consumers of other people’s airbrushed lives. On Ponder people do actions that help others in life’s important search tasks – finding a job, a partner, a customer. It creates a co-dependent community centered around meaningful transactions.

Sub-communities and the need for the Blockchain

Based on customer feedback for Ponder Social, we’ve seen that many people would prefer to interact within private communities that reflect their values, interests, or professions. Engineers might for example only be interested in referrals from other engineers, who have a better understanding of what types of roles they’d be best suited to. Similarly singles often want to be matched with people similar to them, whatever their ‘tribe’ might be – yogis in Miami, Mormons in San Diego etc.

Any user of Ponder can create their own sub-community, paying 1000 tokens (roughly $100) to do so. The owner of the sub-community sets the rules for who can enter the group, as well as the price of entrance for each new member. The owner can decide if they will be the only matchmaker within the community, or if other people can also play matchmaker. The owner also decides the cost of each successful match.

These rules are encoded into a Smart Contract on the Ethereum blockchain, allowing the owner to effectively create their own matchmaking business. Although the examples given have been for romantic matchmaking, sub-communities for recruiting follow similar principles.

Matchmakers can also offer premium services to individual singles within the subcommunity, the success and transparency of which can be mapped on to the blockchain, allowing each party to feel secure in the transaction.

Token & Revenue Model

The core tokenomics are straightforward. The people making the referrals earn Ponder Gold coins (PON), while those benefitting from the referrals – the job seekers, hiring companies, and singles – earn PON. Each of the 3 apps (Ponder Social, Ponder Pro, Ponder Biz) will have its own unique levels, but the core concept will always remain the same – that the people doing the ‘work’ earn PON.

Starting from the ‘Ponder Platform’, the people investing PON are the people benefiting from the PON, or the ‘referrees’, who buy the PON from a one-way exchange on the app. The exchange allows them to trade both crypto and fiat currency for PON. This exchange buys PON from external secondary markets, should they develop.

The users that do the work the ‘referrers’ take PON out of the system. Each time a successful match is made a referrer earns some PON as does Ponder. Ponder’s PON is fed back into the one-way exchange.

There is also a network of vendors selling services related to the platform such as career advisers, flower merchants, and restaurants. The vendors accept PON from both referees and referrers. Vendors pay Ponder some PON for the right to be on the system, as well as some commission with each transaction.

Ponder revenues therefore come from selling PON to referees, through charging PON from Vendors, and getting a cut from each successful matchmaking/referral transaction. Another source of revenues is through advertising within the general (not in sub-communities) matchmaking area. In Ponder Social, every 10 suggestions made leads to a 30 second video ad being displayed.

Ponder Gold Token

The Ponder Gold token is being introduced to replace the current fiat-based system of Ponder Dollars. The token will be the sole currency in which any matchmaking transaction is done. Singles will pay tokens for the matches they receive, and matchmakers will receive tokens for their successful matches where both the suggested parties like each other.

Similarly in Ponder Pro, hiring companies and candidates will each pay Ponder Gold tokens with each referral that they like, and the referrer will earn tokens.


January 2019

Expansion of Ponder Social into all English-speaking markets

March 2019

Launch of Ponder Pro in English-speaking countries and Korea

April 2019

Japanese launch of Ponder Social

May 2019

Chinese launch of Ponder Social

June 2019

Japanese and Chinese launch of Ponder Pro

Dec 2019

Launch of Ponder Biz

Team View All

Michael Egan
Michael Egan
Chairman of the Board
James Fowler
James Fowler
Peter Davison
Peter Davison
Matt Curtis
Matt Curtis
Irfan Kamal
Irfan Kamal
Joe Abrams
Joe Abrams
Co-Founder MySpace