Qashback - Connecting Urban Consumers

QB is able to overcome the current flaws by leveraging on the characteristics of the Ethereum blockchain and the QBK. Together, they allow QB to provide a trustless ecosystem in which users on the QB Platform book their purchases from merchants and submit their reviews, and merchants interact directly with the users by way of customized promotions and loyalty programs.

QBKs are used for all transactions on the QB platform. Consumers use QBKs to pay for goods and services provided by any merchant on the QB Platform, while merchants use QBK for rewards and discounts. QB provides merchants with improved cross-selling opportunities and direct engagement with the consumers.

QashBack connects consumers, merchants, and advertisers through an incentivized online reputation management platform for transparent interactions and ease of mind on data privacy issues. QB provides a decentralized ecosystem based on Ethereum blockchain technology that allows all stakeholders to interact, connect, and transact with each other securely and privately with no third party intervention. The QashBack Token ("QBK") is ERC-20 compliant and is used as the clearing and utility token for all transactions performed on the QB Platform.

QB Platform provides an ecosystem which offers the following to customers, merchants and reviewers:

• Reward Based Reviews: Customers will be rewarded with QBKs by merchants for taking the effort to share their experiences on the QB Platform.

• Behaviour Based Promotions: With permission from the customer, merchants will be provided with information that have been processed using QB's Artificial engine ("AI"), information that is sufficient for merchants to offer promotions that are contextual and tailored to satisfy the needs of the customer.

• Direct Customer-Merchant Engagement: Merchants will use QBKs as incentives to encourage customers to participate in certain actions or behavior, for example, to accept invitations to enter a contest or to take up a marketing promotion.

• Permission Based Advertising: QB Platform will reward consumers who agree to let their information be used for advertising by sharing part of the advertising revenues received. Consumers will also be rewarded for watching advertisements by participating merchants on the QB Platform.

QB is able to offer this feature-rich platform and protect the data privacy of all users through the inherent nature of the blockchain technology and execution of smart contracts to manage all the transactions on the QB platform. All transactions on the QB Platform are transparent, immutable, and automatically executed without having to rely on third parties to confirm the transactions.

The QashBack Mission

QashBack connects consumers, merchants, and advertisers through an incentivised online reputation management platform for transparent interactions and ease of mind on data privacy issues.

QB provides a decentralised ecosystem based on Ethereum blockchain technology that allows all stakeholders to interact, connect, and transact with each other securely and privately with no third party intervention. The QashBack Token ("QBK") is ERC-20 compliant, and is used as the clearing and utility token for all transactions performed on the QB Platform.

QashBack Platform Features

QB Platform provides an ecosystem which offers the following features to customers, merchants and reviewers:

• Reward Based Reviews: Customers will be rewarded with QBKs by merchants for taking the effort to share their experiences on the QB Platform. The use of incentives will significantly reduce the polarisation bias that is systematically introduced by the current online review system. The customer will be rewarded, regardless of whether they submit a positive or negative review, and in doing so, will make online reviews more credible and consistent.
• Behaviour Based Promotions: With permission from the customer, merchants will be provided with information that have been processed using QB's Artificial Platform ("AI"), information that is sufficient for merchants to offer promotions that are contextual and tailored to meet the needs of the customer.
• Direct Customer-Merchant Engagement: Merchants will use QBKs as incentives to encourage customers to participate in certain actions or behaviour, for example to accept invitations to enter a contest or to take up a marketing promotion. These create opportunities for customer engagement and customer loyalty, yielding further ways to improve reputation.
• Permission Based Advertising: QB Platform will reward consumers who agree to let their information be used for advertising by sharing part of the advertising revenues received. Consumers will also be rewarded for watching advertisements by participating merchants on the QB Platform.

QB leverages on the characteristics of the blockchain and smart contract in order to deliver these features and fix the flaws of the current online review systems. The blockchain makes all transactions on QB Platform transparent (meaning any changes are publicly viewable by all parties) and immutable (meaning they cannot be altered or deleted). The use of the smart contract gives certainty to the execution of any agreement, subject to conditions agreed in advance and embedded into the smart contract. For example, because the smart contract is used, the reviewer is assured that the merchant will reward him for posting a review as agreed, regardless of the star rating or quality of the review. The same argument goes for the agreement to reward users for viewing advertisements.

Value Proposition

The QB Platform offers the following benefits to customers and merchants who agree to use the QB Platform and QBK:

For Customers who sign up:

• Rewarded for creating online reviews, regardless of whether the reviews are positive or negative;
• Rewarded for watching advertisements and promotions sent out by merchants;
• Rewarded for participating in activities organized by merchants, including advertisements and other promotions or loyalty programs;
• Able to use rewards awarded by one member merchant to be used at another member merchant, thus increasing choice;
• Pay less for goods and services, as merchants save on middle-men costs and pass on savings by way of discounts and rewards;
• Enjoy customized richer offerings from merchants who have been empowered to customise their offerings;
• Control over personal information, and over advertisements to receive.

For Merchants who sign up:

• Able to reap the benefits of the blockchain and AI without having to develop their own platform;
• Able to use reviews generated on the QB Platform as an accurate proxy for their online reputation and target their responses accordingly;
• Direct marketing channel which allows merchants to interact directly with customers, using QBKs to encourage customer participation;
• Ready made loyalty program as merchants can use QBKs directly to reward customers through smart contracts;
• Access to valuable aggregate data about customers;
• Access to wider pool of customers;
• Targeted marketing of goods and services based on time, location, customer behaviour, etc.
• Lower advertising and promotion costs as QB allows direct channel to a large audience.

Roadmap

Q1 2019

• MVP launch in Singapore focusing on few key merchants
• Integration with a 3rd party identity verification and KYC platform
• Supports redemption options in QBK tokens only

Q2 2019

• QashBack Protocols launch on TestNet and audited by 3rd parties
• Expansion of merchant base with more A/B testing

Q3 2019

• QashBack Protocols to go live on Ethereum MainNet
• Integration with 2-4 lifestyle applications
• Launch of IOS and Android apps

Future

• Facilitate integration with more applications
• Implement governance model for protocol improvement
• Provide more automation features