WOM is building a blockchain-based Protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app or platform. WOM does this without any one central party exclusively profiting from the collective value created.
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WOM will facilitate the creation of an entire ecosystem that will enable any brand, advertiser, and content distribution platform to adopt the WOM Protocol and connect with content creators and their peers on a global scale.
The WOM DApp will enable brands to access word-of-mouth content, allocate budgets, and trigger dynamically generated smart contracts so that, when the content creator shares content with friends online, they are rewarded for their word-of-mouth recommendations.
Brands will be able to track and analyze the engagement with the content and measure the success of their influence. They can also enrich that data with their own tracking links placed behind the content.